Four-Year Journey of Learning and Experience

Four years at university have provided me with a solid foundation and practical experience to enter the Digital Marketing industry. This period was not only a time of study but also a journey of growth, strategic thinking, and the cultivation of core professional values as a marketer.

From the very first year, I was introduced to fundamental marketing courses, which laid the groundwork for strategic thinking. In the final years, the curriculum expanded to include SEO, SEM, as well as data analytics and digital analysis courses using Google Analytics 4 (GA4). These courses helped me develop a data-driven mindset, enabling me to interpret and leverage data as a guiding principle to optimize campaigns and enhance communication effectiveness.

In addition to academic knowledge, I directly participated in an HD Card advertising project during the Social Media Marketing course, sponsored by the Ho Chi Minh City Development Joint Stock Commercial Bank (HDBank). The project was ideated and executed within 10 days. Every concept was based on real consumer insights and included clear measurement methods. As a result, the campaign received high praise from faculty for its feasibility and creative messaging.

This four-year academic journey not only provided me with knowledge but also shaped my vision and three-year career goals. With a spirit of continuous learning and determination, I aspire to become an active contributor to diverse projects and the practical operations of Digital Marketing, delivering tangible value to brands and businesses in the digital era.